Ads Management

Turning clicks into customers

We create and manage ad campaigns that convert online traffic into revenue.

Why Should You Be Advertising On Facebook?

In 2014, Facebook announced that only 6.5% of Facebook Fans were seeing Page posts in their News Feed organically. That number has continued to drop and it’s widely speculated that it will eventually reach 0%. This means that if you want to guarantee that a good percentage of your Fans see your page post (and click on it, comment on it, or share it), paid advertising is the way to go. Facebook advertising is an essential tool for getting your message in front of your current Fans, and for introducing future Fans to your brand.

Why Choose DWP Multimedia To Manage Your Facebook Advertising?

DWP Multimedia can help you to make Facebook Advertising your top-producing marketing channel. Whether it is your first time running on Facebook or if you’re investing heavily and ROI has plateaued, we are confident in our ability to accelerate your results. We manage every detail of your advertising campaign, from initial set-up to weekly monitoring, and we make adjustments based on the campaign’s performance, all while keeping your business goals as the top priority. These might include:

* Lead Generation
* ROI-Focused Acquisition
* Branding & Awareness
* New Customer Acquisition
* Increasing CLV (Customer Lifetime Value)
* Loyalty Rewards Campaigns
* Driving In-Store Traffic
* Increasing Online Sales

What Types of Ad Campaigns Can Be Run On Facebook?

Well, in case you aren’t aware by now, Facebook also owns Instagram, so you can also reach your audience on this platform, using the same laser targeted ad campaigns through Facebook’s Ads Manager. Being aware of these goals and knowing when each goal should be selected and used is imperative. It means one can better decide the desired action or objective to best market his/her product or service via Facebook. These ad objectives are as follows:

Awareness
Objectives that generate interest in your product or service.

* Brand Awareness
* Local Awareness
* Reach

Consideration
Objectives that get people to start thinking about your business and look for more information about it.

* Traffic (Clicks to Website)
* Engagement – sub categories: Post Engagement, Page Likes, Event Responses & Offer Claims
* App Installs
* Video Views
* Lead Generation

Conversion
Objectives that encourage people interested in your business to purchase or use your product or service.

* Conversions
* Product Catalog Sales
* Store Visits

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