Marketing Tips

20 Easy, Ethical Ways To Attract More Website Visitors

Looking for a few ways to attract website visitors without compromising your ethics or stooping to spam techniques? Give any of the following options a try: Focus on content creation.¬†Good content markets itself. When you put the effort into building and promoting great pieces of content, the natural result is more traffic to your website […]

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5 Ways to Beat Your Competitors at SEO

As anyone who’s ever struggled to achieve and maintain high search results rankings can attest to, search engine optimization (SEO) is a constant race to stay one move ahead of your competitors. To win that race, you need to continually improve your own website and monitor your competitors’ SEO activity. If you’ve watched rivals usurp […]

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3 Ways to Create More Engaging Website Landing Pages

A customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she lands on is called a landing page. These can be your home page or any other page you create on your site. Since these pages can be critical in […]

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3 Ways to Promote Your Brand Without Facebook

Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans. Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks […]

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3 Steps to an Online Marketing Makeover

Marketing expert John Jantsch, author of the popular blog Duct Tape Marketing, recently shared with Entrepreneur his insights on how to create a comprehensive and compelling web presence. In a webinar hosted by Laura Lorber, Entrepreneur.com’s executive online editor, Jantsch voiced his thoughts on the seven stages of a web presence: search engine optimization, e-mail […]

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